BMW SIMPLE Leaning Concept Vehicle

October 14, 2009 · Filed Under Bad Design, Bicycles, Cars, Concept Cars, Factory-Direct, New · 1 Comment 

It’s painful to see manufacturers that usually create nothing but beauties make something appalling – or even think of making something that clearly doesn’t align with their usually good taste. Poor Mercedes has done it several times: with the A-Class, the G-Class, and the SLA Concept. Yet we rarely see BMW make sure a huge mistake. They’re only thinking about it for now with their SIMPLE concept, but the decision should also be simple in the end – NOT to actually mass-produce it.

BMW Simple Concept Side

This seems to be another unfortunate example where function is prioritized over form. We see it all the time with hybrids, where their “greenness” is supposedly a valid excuse for them being completely unappealing. Here with BMW it’s some “leaning” gimmick where the vehicle “curves with the road” on turns. Forget these types of useless “innovations” and focus on sticking with what works. Everyone would agree that BMW doesn’t need to improve much more on their ultimate driving machines. Yet, they feel the need to scare us with some spaceship that has wheels.

BMW Simple Concept Backside